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Company of Master Jewellers partners with Independents’ Day UK

The weekend of 6 and 7 July 2024 is Independents’ Day UK, the culmination of the annual campaign to promote small, independent retail businesses, and the Company of Master Jewellers is this year proud to be an official supporter of the initiative.

The campaign, which encourages shoppers to go and shop at a local, small independent retailer is this year taking part across a full weekend.

Organisers are encouraging shoppers across the UK to show their support for local independents, by ‘pledging a few pounds’ to a small shop. They have suggested that if every adult in the UK spent £3 with an independent over that weekend, it would add around £153m to the sector.

Thousands of independents across the country are expected to take part in the campaign, using special offers, promotions and collaborating with other businesses in their communities to entice shoppers in-store.

Fran Hopes, Head of Marketing at the Company of Master Jewellers, said: “The Company of Master Jewellers’ fundamental belief is that independent retail is a vital part of the socio-economic equilibrium – independent jewellery retailers bring diversity, tradition and specialist knowledge to the high street. We are always looking for new ways to support, promote and celebrate the unique benefits of shopping with independent retailers, and our new partnership with Independents’ Day UK arms our members with a host of free marketing support and exposure to connect with their customers and shout about what makes them great.”

The Company of Master Jewellers will be supporting the campaign through promotional activity and by encouraging its retailer members to take part by downloading the free marketing assets for use online and in store and submitting their own retail success stories for Independents’ Day to share on its website.

Around 100 local councils, chambers of commerce and business improvement districts are participating in Independents’ Day UK. The campaign is supported by trade organisations, including the Independent Retailers’ Confederation; bira, the British Independent Retailers’ Association and the Association of Town & City Management.

The Company of Master Jewellers is the largest specialist jewellery and watch buying group in the UK and Ireland, with around 165 supplier members and 150 retailer members. To find out more about getting involved with Independents’ Day UK, visit

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