What we do at the CMJ

We enhance a retailer’s competitiveness and enable you to provide a more compelling consumer offering.

The Company of Master Jewellers (CMJ) operates as a non-profit industry body, focused on working with progressive retailers capable of playing their part, so that with our support we can ensure the independent jewellery retail sector remains relevant. 

We devote all of our time to constantly refining the service and support we provide in order to achieve this fundamental purpose. 

As a CMJ retailer member, you maintain 100% of your independence. You can choose how much or how little of the CMJ’s support and suppliers you want to use.

In 2021, the CMJ was named Service Supplier of the Year at the prestigious UK Jewellery Awards, beating ten other leading industry suppliers in the shortlist. We were praised by the judging panel for “providing unrivalled support throughout the pandemic and consistently going above and beyond”. 


We work in close partnership with leading jewellery industry associations, such as the National Association of Jewellers (NAJ) and the Natural Diamond Council, as well as wider retail initiatives such as Save the High Street. We also have close links with jewellery specialist trade press including Retail Jeweller and Professional Jeweller magazines.

The CMJ is a keen supporter of initiatives that celebrate independent retail jewellers. We have been a partner of Retail Jeweller’s Inspiring Independents event for many years, and have regularly sponsored categories at the prestigious annual UK Jewellery Awards. 

Experienced members of our team have also had the honour of being invited to be part of the judging panel for the UK Jewellery Awards, which is dubbed “the Oscars of the jewellery industry”. In 2022, our Head of Marketing, Frances Hopes, has once again been invited to be a judge, and the CMJ is sponsoring the award for Retail Team of the Year for the second consecutive year.

Our Partners

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