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Andre Michael reports strong Alphabet pendant sales during lockdown

Andre Michael has seen buoyant orders for its Alphabet Diamond Pendants collection during lockdown due to brisk demand for the pendants on retail e-commerce sites.

“The Alphabet Diamond Pendants reflect a strong trend in the market for more meaningful gifts. Retailers have seen consistent online buying, and they have put in a steady stream of orders to Andre Michael during the three lockdowns,” the Hatton Garden-based diamond manufacturer said.

“We have maintained a good stock of all the available letters in attractive designs created in-house at highly competitive prices, and can offer fast delivery to retailers.”

A much wider use of first names in the UK has led to increased demand for lettering across the alphabet, Andre Michael said.

A recent report from the Natural Diamond Council (NDC) highlighted a trend for meaningful, personalised jewellery featuring lettering. 

The pendants are available in 9ct and 18ct gold and platinum.

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