Yoko London partners with Selfridges

CMJ supplier and luxury pearl jeweller, Yoko London, has partnered with Selfridges to bring a curated selection of its best-selling collections to a wider audience. 

Customers can now shop a range of the best-selling pieces from Yoko London’s Trend, Sleek, Starlight and Classic collections on Selfridges.com. These pieces have been carefully selected to showcase a wide range of Yoko London’s designs, ranging from the timeless to the contemporary. 

Established in 1973, Yoko London is a third-generation family run brand. The established team consists of the finest pearl specialists in the world, who continue to re-define the way women of all ages wear pearl jewellery through imaginative designs and the use of exquisite pearls. Selfridges.com will showcase some of the brand’s most accessible collections.