The award-winning jewellery brand aims to attract new customers with its latest campaign, featuring this autumn’s Stargazer collection. New seasonal model photography has enhanced the campaigns reach and impact. It has built on Kit Heath’s established consumer following and Stargazer has reinforced the brand’s strength with its devotees.
Katie Nickell, the company’s co-founder and creative director has a clear strategy to bring Kit Heath to
new audiences. “We’re working on broadening our horizons and expanding beyond our comfort zone with
targeted campaigns on and offline. The way we talk to our retailers and consumers has a consistent tone and message. We want our jewellery, our values and personality to be clear and shine throughout.”
The Stargazer collection delivers on its namesake; the star-spangled design features clusters of stars in a
characteristic Kit Heath style, with a classic disc and orb shaped Nova, and a glamorously cascading cluster Galaxy. “Stars are absolutely everywhere – it wasn’t enough for us to just jump on a bandwagon – our designs had to look and feel special and have all the qualities and weight you would expect from Kit Heath,” says Nickell. “Throughout the design process both our hearts and minds told us we had created something special.”
The campaign saw the return of the brand’s SS18 / AW18 model and the team collaborate with local talent
“There is a plethora of skilled individuals and specialist facilities in the South West and we made a conscious decision to support our community. We commissioned a hugely talented Cornish based photographer, Remy, and worked with a local photographic studio. Why travel when there’s a wealth of talent on your doorstep?” asked Nickell.
The brand’s campaign can be seen online on both consumer and trade websites, as well as through social
media platforms and its influencer collaborations. Approved retailers can access campaign assets both online and offline via the dedicated UK customer service team.