Rotary has announced that they are partnering with the Royal British Legion to commemorate the end of the First World War with a limited edition timepiece. This will mark the charities first partnership with a watch brand.
The limited edition timepiece features special details to commemorate this centenary. The 11th hour and the 11th day are respectfully coloured red, there’s a poppy at 12 o’clock and a poppy on the crown. These subtle details honor all those who bravely sacrificed themselves to secure and protect our freedom. There are just 1918 individually numbered models available, to signify the end of the First World War.
Each model is inscribed with the Legion’s ‘Thank You’ logo on the reverse of the watch, which represents the charity’s movement to say ‘Thank You’ to all who served, sacrificed and changed our world during the First World War. Each watch is also individually numbered from 1 to 1918.
“We are delighted to partner with the Royal British Legion and are confident our donations will support their insatiable work for the services community, I hope that this will be the start of a long partnership and we play some part in a successful 2018 Thank You campaign” says Peter McKenna – CEO Rotary Watches.
Catherine Davies, Head of Remembrance for the Royal British Legion said: “We are pleased to be partnering with Rotary to mark this centenary year and are very grateful for their generosity through donations from this limited edition timepiece”
When you purchase the limited edition watch, Rotary will donate £12.50 (excl VAT) from each watch sale to the Royal British Legion – supporting the great work that the charity does.