A range of watches and smart watches inspired by the 1970’s and 1990’s.
The Farah brand was founded in the US. However, it didn’t become the iconic brand it is today until it reached the UK in the 1970’s. The original Farah slack, made from hopsack canvas, was unlike anything available at the time and became an instant hit with various tribes in fashion and music. For the Mods, Casuals and Rocker-Billys of the 1970’s through to the Britpop artists of the 1990’s, Farah was the brand of choice and the now famous Gold F, a badge of honour.
In a market where most brands with a heritage look tirelessly backwards, Farah looks to what is happening today in order to stay relevant. Farah uses its unique history to tell new stories that resonate today.