The Company of Master Jewellers (CMJ), Britainβs biggest jewellery and watches buying group, plans to intensify its membership drive at IJL and sign up retailers from across the country.
βA key focus for the CMJ is to increase our membership numbers and — with one in two cities and towns without membership representation — there is huge potential,β said Amber Saunders, CMJβs business development manager.
βIJL provides the ideal platform for us to promote our strategy of boosting membership and connecting in person with prospective members.β
Retailers are welcome to visit CMJβs stand at IJL to discuss the benefits of joining, including access to discounted ordering opportunities from a big choice of suppliers at twice-yearly CMJ Trade Events, as well as networking events throughout the year.
Suppliers and retailer members of the CMJ reported strong orders at the most recent βnew lookβ CMJ Trade Event held earlier this month at the Hilton Birmingham Metropole at the NEC.
CMJ has welcomed four new members so far in 2019: Townhall Treasures, City Jewellers, Atkinsons the Jewellers, and Saul Cass.
βWe have targeted over 100, carefully selected prospective retailers inviting them to join us at IJL to learn more about the benefits of becoming a CMJ member,β Amber said.
βWe are aware of the importance of recruiting retailers with the right βfitβ for our organisation, and accordingly we conduct careful due diligence to ensure the partnership is mutually beneficial.β
As part of the membership drive, CMJ has launched a βPerfect Pieceβ campaign to help retailers deliver a service their customers will cherish.
The Perfect Piece series, highlighting individualsβ favourite pieces of jewellery, rediscovers and celebrates the meaning behind our most precious jewellery and timepieces.
CMJ will also be raising its profile at IJL by taking part in a number of activities, including:
- Sponsoring the βKnowledge Hubβ area at IJL;
- Presenting an award at the βLeading Lightsβ ceremony;
- Taking part in a panel discussion seminar, βHelping Young Designers become more Commercially Awareβ;
- Sponsoring the Supplier of the Year category at the Professional Jewellery awards.
Helen Dimmick, Consultant to CMJ and interim business leader, said: βHot off the heels of a successful and revised Trade Event, the CMJ will once again showcase its value in providing unprecedented support, networking, value and inspiration for retailers looking for resources in an ever more challenging environment.
βNever has the need for joining the CMJ been more relevant — prospective members should come and see us and start the conversation that will revolutionise their businesses.β
CMJ will be exhibiting at International Jewellery London (IJL), at Olympia from September 1-3, at stand number E30.