Leading UK-based precious metal jewellery manufacturer and CMJ supplier Curteis has chosen SMO gold, exclusively supplied by The Betts Group in the UK, for its latest range of chains, giving new and existing customers access to a fully traceable and responsibly sourced precious metal option.
The new SMO gold chain collection features a curated selection of 9ct and 18ct chains, focusing on proven, top-selling styles for the jewellery trade. Highlights include key chain patterns such as curb, trace and spiga in a variety of widths and weights to suit different applications and customer requirements.
Independent jewellers now have the option to replenish their stocks of British-made Curetis chains crafted entirely in gold with guaranteed provenance. This new collection reflects Curteis’ commitment to responsible sourcing and recognises the growing demand among its client base for accountability within the jewellery trade.
The Betts Group managing director Charlie Betts said: “We believe that gold mining can be a force for good and positive change. By working with esteemed, trusted UK-based manufacturers like Curteis, we can share the SMO message of accessible, fully traceable and responsible gold with a far wider audience of independent retailers. With this partnership, high street businesses can meet the expectations of their customers, who are consciously searching for products with authentic provenance.”
SMO only works with carefully selected member mines that adhere to the strictest ESG principles and undergo an annual assurance audit that is compliant with internationally recognised responsibility standards. These mines have vast reserves and can supply responsibly sourced gold, at scale and without additional premiums.
Curteis operations director Claire Davies added: “Partnering with SMO represents an important step for our business. Being able to offer SMO gold chains means we can give our customers complete confidence in the origin of this range. Traceability, responsible sourcing, and transparency are becoming increasingly important in our industry, and working with SMO allows us to deliver on those expectations while maintaining the quality and reliability our customers depend on.”
With more than 50 years of expertise, Curteis is recognised as the UK’s foremost specialist in manufacturing chains using both traditional and contemporary techniques. The business combines an extensive product range with its Curteis Creates bespoke service, allowing customers to manufacture their own unique ranges using its dedicated facilities.
The SMO gold chain collection will continue to evolve in line with consumer demand and market trends. In the coming months, the range will also be available to purchase via Betts Metal Sales in recognition of a closer working relationship between the two heritage suppliers.
