We chat to Jon Rankin of CMJ approved supplier Jarilo to find out how they are helping transform the digital performance of independent retailers.

1. What services do you offer specifically to CMJ members?

Jarilo specialises in eBay and Amazon shops, WordPress and Shopify websites, branding, SEO and custom development – all packaged specifically for independent CMJ jewellers and watch retailers.

• We set up and optimise eBay and Amazon shops,  to help sell stock and help clear older stock, test new collections and reach customers across the UK and beyond.
• We build WordPress and Shopify sites that extend your brand online, with secure payments and mobile-first design.
• We deliver targeted SEO and content so CMJ members rank for local searches like engagement rings, luxury watches or jewellery repairs.
• We provide custom development for unique needs such as inventory sync, bespoke product filters or booking systems.
• Branding – we can create everything your brand needs from the very start or a refresh if needed.
• We have our own custom technology called CRO, which helps drive conversions on your digital touch points.
• Our Online Mystery Shopper service allows you to get true and proper feedback on what is currently working and not working on your website with an action point list to move forward on.
• We also know what payment services work the best and will work with you to create a seamless e-commerce solution.

Everything prioritises CMJ members’ margins, traffic and simple day-to-day management that makes it easier for staff to convert and optimise their time accordingly.

2. How you work with independents and support them on an on-going basis?

We begin by understanding your business: brands, price points, your local market and business goals like driving footfall, clearing stock or growing online sales.

• We recommend the best mix of eBay, Amazon, WordPress or Shopify – never a one-size-fits-all solution, but bespoke to you.
• We handle setup, design, branding, listings and product imports while you control branding, pricing and availability.
• Ongoing, we manage updates, refine SEO, optimise Amazon/eBay listings and suggest seasonal campaigns based on performance data with our own media and marketing calendar.

One experienced team handles your full digital needs, saving you from juggling multiple platforms or agencies.

3. How you measure success and the kind of results partners see?

Success focuses on what matters to independents: real sales, not just metrics.

• Revenue and margins from eBay/Amazon sales and your own site, plus it can help with your stock turnover speed.
• Reach via improved Google rankings and new customers from Amazon/eBay searches.
• Time savings through templates, bulk tools and managed maintenance versus manual work.

Partners gain clear insights into top-performing collections, price points and customer types to inform CMJ buying and marketing.

4. What makes you different from other e-commerce or marketplace providers?

Jarilo combines deep marketplace expertise (eBay and Amazon) with specialist WordPress, Shopify, SEO, branding and custom development for independents.

• We know each platform’s strengths and pitfalls building strategies that work across channels rather than silos. We even have our own custom technology to help with listings.
• Our custom development connects systems – like stock sync with the correct APIs between Amazon and your Shopify site.
• Solutions stay lean and affordable, designed for jewellers without dedicated IT teams.

You get a true digital partner who understands both tech and independent jewellery retail realities.

5. Why is marketplace retailing is a good strategy for independents in 2026?

Marketplaces like eBay and Amazon give independents massive reach in 2026 without huge upfront marketing costs.

• List curated stock to test demand, clear lines and compete nationally while controlling price and brand.
• Pair with WordPress/Shopify sites so marketplaces feed your own traffic and SEO.
• Marketplace data reveals winning products and keywords to boost all channels.

Multi-channel selling helps CMJ members match bigger players by appearing where customers actually shop.

6. What is the biggest opportunity for independent retailers in the year ahead?
   

Linking eBay, Amazon, WordPress/Shopify and SEO into one seamless brand experience.

• Capture customers browsing marketplaces who convert via your site’s trust and service.
• Highlight what chains can’t match: craftsmanship, repairs, bespoke work and niche CMJ supplier brands.

Early adopters of this unified approach win as online research before in-store visits becomes standard.

7. What is the typical level of commitment or investment to get started?

We offer realistic entry points for independents.

• Start small: an eBay/Amazon shop refresh, basic WordPress/Shopify site or focused SEO project.
• Costs scale with scope – pilot a few SKUs on Amazon before full custom development.
• We handle hosting/updates; you supply products and join quick performance reviews.

Test digital growth without hiring staff or risking big budgets.

8. What is the best first step for a CMJ member who wants to explore this with low risk?

Book a 20-minute consultation to audit your current setup and stock against your goals.

Every business is different and with all of our experience we are also a business consultant for you. Tell us your short-term, mid-term and long-term goals. We will then put together something that is low risk for you to begin your journey with us, for example an eBay store.

We agree clear KPIs from day one to let you scale, adjust or pause based on real results.

For more information about how Jarilo can help your business, visit their website.