Hot Diamonds has announced the launch of its new 316L stainless steel jewellery brand, Ava & Sky, with the official launch planned for June 2026.

Head of Commerce Adryan Cresswell commented: “We have accelerated the launch in response to rising silver prices and the importance of maintaining accessible price points for both retailers and consumers.”

Crafted in premium 316L stainless steel with advanced PVD plating, Ava & Sky jewellery is waterproof, sweat-resistant and hypoallergenic. The collection combines durability with a high-luxury aesthetic and a long-lasting finish.

The brand focuses on fashion-forward statement pieces under £100 RRP. Opening packages are priced at £995 and include branded display and packaging solutions.

Hot Diamonds confirmed its core silver brands will continue to be crafted in 925 sterling silver, protecting the heritage of the business.