Reading-based retailer Jacobs Jewellers’ charity appeal has officially hit and surpassed its fundraising target – all thanks to the incredible kindness and support of the local community and wider industry.

Launched in partnership with the Royal Berks Charity, the appeal set out to raise funds to improve the patient experience in the Cardiology Department at the Royal Berkshire Hospital. Thanks to generous donations, brilliant fundraising efforts, and a whole lot of heart from the people of Reading, the appeal has now surpassed its original goal of £39,000. The appeal was also bolstered by a generous supporting donation from the British Allied Trade Federation.

The appeal culminated at the recent Jacobs Summer Social, where a further £2,000 was raised with a quiz, raffle, auction, pay per play DJ and CPR training activity. This made the final grand total over £44,200, with more still to come as the last few fundraising activities are completed.

“The Jacobs team is over the moon to have reached our fundraising goal,” said Adam Jacobs, director of Jacobs. “As an independent business in Reading, we genuinely care about our community and treasure the Royal Berkshire Hospital – as we know many of our loyal customers do too. We know patients will have a much better experience when the work is completed and it’s a real pleasure to be able to contribute. Our thanks to everyone who donated, fundraised, and got involved – and of course to all the incredible staff in the cardiac team for everything they do.”

The funds raised will help transform the department, with new seating areas to improve the space and information screens that will make a big difference to patients and staff alike. The sum over the target will further enhance the area with a state-of-the-art audio visual system for patients to enjoy.

Jo Warrior, charity director at Royal Berks Charity, added: “This is such a wonderful moment. We’ve seen so many people get involved – from bake sales and a salsa charity event to local businesses pitching in – and every single effort has helped get us here. We’re so grateful to the Jacobs team and to everyone who played a part. It’s amazing what we can achieve together.”

(Photo credit: Mike Green)