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Pursuit celebrates successful 2023 with new independent retail partners

Jewellery EPoS expert and Company of Master Jewellers supplier Pursuit is celebrating a hugely successful 2023 with a slew of new independent retail partners and a packed schedule of projects due to start in Q1 2024.

The business credits a series of new launches and software updates, including its PursuitPay chip-and-pin card payment solution, for its growth over the last 12 months, which looks set to continue strongly in the next calendar year.

New Company of Master Jewellers retail members that have switched over from alternative systems include TH Baker and its portfolio of 19 stores, all of which now benefit from inter-store data transfer and information sharing; Neville Jewellers in Cork, Ireland, and its roster of five stores; and L Guess Jewellers and its duo of boutiques in West Sussex.

Pursuit director Mike Burns said: “It has been a fast-paced year characterised by fierce demand for our software and systems. We’ve always been consistent in this trade, transparent about our services, and clear about our capabilities, especially when it comes to historical data transfer and our new repairs module. We know that our independent retail partners trust Pursuit systems to keep their businesses moving in the right direction and that is fuel for the entire Pursuit team as we move into a busy Q1 2024.”

L Guess Jewellers administrator Janice Cullen added: “We joined the Pursuit family in July this year, and the transition was quite smooth. The training we had beforehand gave us a great insight into using the system. The repair module, in particular, has and will transform how we run the repair side of the business. We are pleased we made the switch and believe that once more of the features are used it will enhance the running of our stores.”

Looking ahead to 2024, Pursuit will add further innovations to its offering, spearheaded by its redesigned repairs system. The update includes new screen layouts, improved communication channels with customers and outworkers, plus an integrated payments platform to allow retailers to send a “pay-by-link” for payments on repairs, deposits, and special orders.

Pursuit will also kickstart further projects with independents, including a two-store system for Robertson’s Jewellers in Wadebridge, Cornwall.

Burns added: “We have big ambitions for 2024, especially following a recent update to our collaboration with the Company of Master Jewellers, which will see all its retailer members offered access to an integrated or standalone chip-and-pin card payment service.

“Underpinned by ClearAccept, a sister company of Pursuit under the ClearCourse umbrella, the PursuitPay chip-and-pin system can be neatly integrated with Pursuit EPoS software or used as a standalone solution without needing to switch systems or providers. We look forward to seeing how business develops in the next 12 months.”

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