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Fei Liu celebrates individuality with its new customisable laboratory-grown diamond collection

International jewellery brand Fei Liu Fine Jewellery launches its first laboratory-grown diamond collection, a modern reinvention of the traditional chain necklace. 

The Links of Love collection is neutral in aesthetic and boasts design ingenuity, offering a more playful aspect of jewellery through the geometric interconnecting links.

Each link is dual-finished for a contemporary look and feel. It will also come available in the popular colours of white rhodium plate, rose gold plate and yellow gold plate. For a smooth transition from office to evening look, the Links of Love collection also offers the link components in plain precious metal or set with shimmering lab-grown diamonds.

Award-winning eponymous designer, Fei Liu says, “The emotional value of jewellery is significant. Though I design jewellery as a means of self-expression, it is the connection between the wearer and the jewellery that inspires my designs. Many customers have shared their wonderful stories with my team and me; hearing the many personal meanings behind their purchase is very touching. For the Links of Love collection, the wearer will not only be able to unearth their creativity but also tell their story through jewellery.”

The multifunctional collection will be unveiled at the NAJ Summit on the 11 September. 

Fei Liu is an internationally acclaimed jewellery designer best known for his exquisite designs that fuse his Eastern heritage with Western contemporary styles. He creates fine jewellery masterpieces for his international private clients and also creates accessible luxury for everyday wear in his silver collections. Each jewel is designed to match Fei’s aesthetic of colour, sculptural style and wearability.  

Fei grew up in China and came to the UK to study at the prestigious Birmingham School of Jewellery, where he is still based in the city’s historic jewellery quarter. Fei Liu has won many prestigious international awards for his work in the fine and fashion jewellery, including Jewellery designer of the Year at the UK Jewellery Awards and Harpers Bazaar China Designer of the Year.

You can access images for Links of Love here.

For high res images and sample requests, please contact Annie at

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