HELLO! and Kit Heath have joined forces to launch an exclusive, special-edition Kindness necklace designed to support the #HelloToKindness movement and mark World Kindness Day on 13 November.
The special edition necklace is a beautifully elegant 925 sterling silver keepsake that can be worn at two different lengths, plus a tag emblazoned with a signature Kindness message. Every necklace sold includes a £5 voucher to a charity from Kit Heath and Hello’s shortlist of five, allowing the lucky recipient to pay an act of kindness forward. The five charities are: Heads Together, Age UK, Make 2nds Count, Refuge, and The Black Curriculum.
The Kit Heath Kindness necklace will be featured in HELLO!, HELLO! Fashion and on its website throughout November and December 2020. Former Olympian and Kit Heath Brand Ambassador Michelle Griffith Robinson OLY will help launch the necklace and appear alongside Kit in the 9 November issue of HELLO! magazine, available on 2 November.
The Kindness necklace will be exclusively available through the HELLO! partnership on the Kit Heath website, and HELLO! are giving the collaboration significant media exposure that will reach 2.5 million readers in print and online. Kit Heath Founder and Creative Director, Katie Nickell, commented “this will raise consumer brand awareness and we hope the halo effect will include an increased interest for Kit Heath jewellery, to help our retailers benefit too.”
Katie added, “We are providing graphics and encouraging our retail base to ensure that their Kit Heath display will look as smart as Kit and Michelle did in the pictures, which were shot near us, here in North Devon on Saunton Sands beach and hotel.”
“We remain a small family-run and operated company and we are very proud to be able to support HELLO! with their Kindness movement in these times”.
Speaking about the initiative, HELLO! Editor-In-Chief Rosie Nixon comments “Kindness can make someone’s day; it can also change their life. It can bring us together emotionally, if not physically, especially at a time like this. I am delighted that this collaboration has a message of Kindness at its core, in support of our #HelloToKindness movement.”