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Hockley Mint launches trend-led initials collection for AW19

The British jewellery specialist has responded to the trend for personalised letter jewellery with a range of pendants in a bespoke font.

British casting specialist and fine jewellery manufacturer, Hockley Mint, has launched a new collection of plain and diamond-set letter pendants ahead of International Jewellery London 2019.

The new Initials collection will be available in 9k and 18k white, yellow and rose gold, as well as Fairtrade gold, platinum and palladium. Customers also have the option of a plain finish or a single 0.03 carat diamond accent.

Although created in response to current market trends, Hockley Mint was determined to add its own twist to the letter pendant concept inspired by its high standards of quality, craftsmanship and ‘British Made’ ethos. To achieve this, Hockley Mint commissioned its own bespoke font for an alphabet that is both easy-to-read and eye-catching in display units.

Hockley Mint creative manager, Poppy Elder, says: “After researching the market, we found a wide range of silver and semi-precious collections of initials, but only a very small selection in the fine jewellery space. To fill this gap, we have developed our own bespoke font with flowing lines that form the letters in a more creative way. There is a hole at the top of each letter that allows them to slide on a chain with ease. Customers can create their own combinations or mix-and-match metals for their own customised look.”

The Initials collection now offers Hockley Mint customers even greater choice when it comes to creating their own fine jewellery capsule ranges. Retailers can choose from across Hockley Mint’s entire Wedfit® and fine jewellery offer to curate a selection of pieces that perfectly suit their customers, including a range of precious metals, diamonds, gemstones and price points. All pieces are made-to-order in Birmingham’s Jewellery Quarter.

Visitors to the Company of Master Jewellers’ (CMJ) August Trade Event will get a first look at the new collection, as well as the opportunity to pre-order for the busy Christmas trading period.
All pieces can be ordered from Hockley Mint within 7-10 working days.

The Initials collection will be formally unveiled at International Jewellery London (IJL) 2019, from September 2-4 at Olympia London. It will be shown alongside new bridal jewellery ranges and Hockley Mint’s newly revamped Pure Wedding Rings package. Find them on Stand D90.

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